I craft pixel-perfect interfaces and scalable Design Systems using Figma and Webflow. My background in frontend ensures that everything I design is technically feasible and ready to build.
Approach
I combine design thinking with business strategy to identify what matters most. Every decision is grounded in user research, market opportunity, and measurable outcomes rather than aesthetic preference alone.
I translate complex requirements into intuitive flows. From "Lead Routing" logic to dashboard data visualization, I focus on reducing friction for the end-user.
I build visual languages, not just pages. Using Atomic Design principles, I create consistency across digital products, ensuring that brands look professional on any device.
I speak HTML, CSS, and no-code tools, which means I understand constraints, collaborate better with engineers, and prototype faster.
Approach
I translate user needs into product decisions that move the needle. My work spans strategy, design, and execution—delivering solutions that startups can measure and scale.
Every design decision is tested against business metrics—not just aesthetic preference.
Each project below shows how I identified the problem, validated the solution, and delivered measurable results.
Transformed a chaotic navigation into a streamlined filtering flow that qualifies leads before they reach WhatsApp. Reduced response times and improved lead quality.
A digital platform designed to streamline clinic workflows and reduce administrative overhead through process optimization.
Collaborators
I work best alongside engineers, product managers, and founders who move fast and think strategically.
I speak your language. I understand the Box Model, positioning, and constraints. You won't get "impossible" designs from me.
I respect scope and deadlines. I focus on shipping the MVP with high quality without getting lost in endless iterations.
I understand the business need. As a former founder, I know that design must drive results, not just look pretty.
Answers to what recruiters and founders typically ask about my background and approach.
LGraphic design taught me visual systems and brand thinking. Product design lets me solve bigger problems and measure impact through user behavior and business outcomes.
I learned to hire, mentor, and align teams around shared goals. That means I design with collaboration in mind
I start by understanding the business problem and validating assumptions through research. Then I design, prototype, test, and iterate based on user feedback and metrics.
I’m comfortable with HTML & CSS syntax and use Webflow to build production-ready sites. I use the browser Inspector to debug visual issues and I understand how DOM manipulation works. I’m not a Full-Stack engineer, but I can build what I design.
Mid to senior product design roles at ambitious startups where I can own strategy, lead design, and work cross-functionally with product and engineering.
Through business metrics like conversion rate, user retention, time-to-value, and team velocity. Design is only successful if it moves the needle.
Reach out directly or explore the case studies to see how I approach problems.
Chat in WhatsAppIf you're hiring for a product design role or want to explore a collaboration, I'd like to talk.
