A well-established dental clinic in Bogotá, following a recent rebranding process, lacked a digital presence. Their main obstacle was information density: an extensive list of procedures and sub-procedures that was overwhelming for their primary audience (adults aged 25–50+). The challenge was to organize this complexity without losing the essence of their new visual identity.
Visage needed a digital presence that matched the high standards of their clinical services. The goal was to move away from a generic template and create a custom identity that builds trust, reduces patient anxiety, and streamlines the appointment booking process.
If we structure the information architecture by prioritizing visual hierarchy and reduce cognitive load through a consistent design system, a senior user will be able to book an appointment in less than 3 clicks, regardless of the treatment's complexity.
My role was end-to-end, acting as both UI/UX Designer and Frontend Developer, ensuring the design vision wasn't lost during technical implementation.
I analyzed industry leaders in Bogotá to identify success patterns and friction points. I used FigJam to create a Sitemap that simplified the navigation of multiple services.
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Using Balsamiq, I validated the logical structure before moving to visuals, ensuring the content hierarchy addressed patient questions right from the start.
Based on their physical brand manual, I built a component system in Figma. I used an "Intentional Redundancy" strategy: placing strategic buttons and Calls to Action (CTAs) so the user never had to "hunt" for the next step.
I implemented the solution in WordPress, using custom code (CSS/PHP) to replicate the Figma prototype exactly, guaranteeing optimal load times to favor future SEO positioning.
Zero-to-One Presence: Complete creation of the clinic's digital identity from scratch.
Growth-Ready Infrastructure: Structure optimized for Google Ads campaigns and Semantic SEO.
Active Conversion: The site now functions as the primary conversion engine for social media campaigns, centralizing lead capture that was previously scattered across informal channels.
Web redesign that optimized conversion and built a custom WhatsApp filtering system to qualify leads before contact.
A digital platform designed to streamline clinic workflows and reduce administrative overhead through process optimization.
